Bayer Creates Nintendo Game for Diabetes
Posted on July 24th, 2009 by Webkinz Toy News
A few weeks ago I was alerted through buzz-tracking site Boing Boing of a new Nintendo plug-in from Bayer called Didget , which helps encourage children with diabetes to build good blood glucose testing habits. It is an incredible example of meaningful marketing and I hope the first of many such examples in the healthcare industry. While I’m not a child with diabetes, I know a little something about the disease through work with one of our clients, the Glucerna brand at Abbott Nutrition. Se
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